FOR IMMEDIATE RELEASE
April 27, 2026
The House of the Seven Gables to Become Vincent Price Affiliate Site
Salem, Mass. — The House of the Seven Gables will become an official affiliate site of the Vincent Price Estate this May. The new partnership will be announced at a special event on Saturday, May 3, at The House of the Seven Gables. The event will feature a screening of the new documentary, The Vincent Price Legacy, with remarks by Victoria Price, the actor’s daughter, and a sampling of bites from Price’s 1971 cookbook, Cooking Price-Wise.
Vincent Price is best known today for his chilling performances in horror films such as House of Wax (1953) and The Fly (1958). His curiosity and passions, however, extended far beyond the silver screen. Price was an art collector and historian, author of several cookbooks, and a champion for civil rights and social justice causes.
Price, a descendant of Salem Witch Trials victim Rebecca Nurse, had many connections to The House of the Seven Gables. One of his early breakout roles in Hollywood was as Clifford Pyncheon in the 1940 movie adaptation of Nathaniel Hawthorne’s novel. Price would adapt The House of the Seven Gables again in 1963, as part of the supernatural anthology film Twice-Told Tales. Price also narrated a 1990 video tour of the mansion.
Victoria Price, an author and arts entrepreneur who manages her father’s estate and travels internationally to speak about his legacy, said the affiliate partnership is a natural one. “My father dedicated his life to advocacy for the arts of all kinds,” said Price. “He treasured his close relationship with The House of the Seven Gables and the Salem community. I’m thrilled to bring that historic and artistic legacy of creative collaboration into the 21st century to benefit contemporary artists, authors, filmmakers, chefs, historians—and of course, the next generation of creatives who will shape our future.” Future plans with The House of the Seven Gables include an annual Vincent Price program series and art exhibition in Salem.
The inaugural event on Saturday, May 3, will begin at 5 P.M. with a passed menu of recipes by Vincent Price. Remarks by Victoria Price will begin at 6 P.M., followed by a screening of The Vincent Price Legacy (2025), the first feature-length documentary about the actor. After the film, Victoria Price will sign copies of Vincent Price: A Daughter’s Biography and her father’s cookbooks—all available for purchase at the event.
This event is held in partnership with Ferreira Foods, Salem Horror Fest, and Cape Ann Community Cinema in Rockport—another affiliate site of the Price Estate. Tickets are $80 for the tasting and program, or $30 for the program only, and can be purchased at www.7gables.org/events. Discounted tickets are available for members of The House of the Seven Gables and passholders for the Salem Horror Fest.
About The House of the Seven Gables
Built in 1668 by seafaring merchant Captain John Turner, The House of the Seven Gables served as the inspiration for Nathaniel Hawthorne’s 1851 novel of the same name. Since 1910, The House of the Seven Gables Settlement Association has operated as both a museum and a Settlement House, preserving this iconic American landmark and providing meaningful support to immigrant communities on Massachusetts’ North Shore—empowering everyone to write their own pages in our ongoing American story. For more information, visit www.7gables.org